Friday, May 18, 2007

Advertising Cold Call...

Last month I mentioned that online advertising spending is supposed to grow to an estimated $19.2 billion dollars this year. The financial services sector in particular will increase by about one third to about $2.4 billion. Since last year I've been experiencing some of this growth by way of google adsense, adbrite, paid text links and posts.

But for the past several months during my daily roams around the pf blogosphere, I would see other sites with a lot more paid text links than my site probably would ever have. I also noticed how eager certain marketing companies are in paying for a text link on a personal finance blog, even my little ol' blog.

I looked into text link advertising networks like linkworth and text link ads. But I figured I'd have to split the profits with them, and I wouldn't wind up with much. Perhaps I could make my own deals and make 100% profit? So I set out on a bold and shameless journey to solicit from some of the companies that were advertising on various blogs.

The first round of e-mails didn't do so well, I didn't receive many responses. After putting together a better sounding sales pitch, and increasing the number of potential advertisers, I finally started to see positive and money making opportunities. I'd estimate I get a response from 30% of the e-mails that are sent out. Most I wind up making agreements with.

I also like the challenge, and the art of negotiating a deal. I'm curious to know if there are any other pf bloggers out there that have done something like this? Have you thought about it, and do you think you will perhaps give it a try? I think the money's there, go for it. I figure I have nothing to lose, and a few extra bucks to gain...

Thursday, May 10, 2007

Time For A Raise!

Yep, it's about that time of the year. Unfortunately it's nothing special, another 3.0% raise this year. Seems as though I'm with in average range for this year. They expected raises to be from 3 to 4 percent last year. I've also found that it's slightly under last years average inflation rate of 3.24%. For some reason I'm not complaining as much this year, I feel more content...

Thursday, May 03, 2007

May Net Worth Snapshot...

Whew, what a month it's been! With the preparation and arrival of our new son, comes a multitude of challenges. From emotional to physical, from financial to intellectual, it's going to be interesting for the rest of our lives.

Well, as to be expected, last month was a bit difficult financially. Our net worth has minutely increased by 0.19% for a dollar total of $294.00. (Click balance sheet on left for more details) The disability money we were expecting to help out while my wife was on maternity leave never showed! The first check was 2 weeks late.

Now we find that we have to fax in a letter explaining the situation so they can stop payment on the check if it's out there, and put a trace on it. After that process, they'll mail us another check which should take another 2-4 weeks! Our 2nd check was mailed out yesterday, so we're hoping that one shows up on time. Due to less savings and paying taxes last month, there was a slight decrease in our cash funds.

Our retirement funds seem to have been following market and did pretty well, they're all up for the month of April. Credit card debt is up much higher than normal due to being used to pay taxes. Well, that's it for now, I'm looking forward to next month since I expect it to get slightly better when we start getting the disability checks on a regular basis, but who knows...