Friday, May 18, 2007

Advertising Cold Call...

Last month I mentioned that online advertising spending is supposed to grow to an estimated $19.2 billion dollars this year. The financial services sector in particular will increase by about one third to about $2.4 billion. Since last year I've been experiencing some of this growth by way of google adsense, adbrite, paid text links and posts.

But for the past several months during my daily roams around the pf blogosphere, I would see other sites with a lot more paid text links than my site probably would ever have. I also noticed how eager certain marketing companies are in paying for a text link on a personal finance blog, even my little ol' blog.

I looked into text link advertising networks like linkworth and text link ads. But I figured I'd have to split the profits with them, and I wouldn't wind up with much. Perhaps I could make my own deals and make 100% profit? So I set out on a bold and shameless journey to solicit from some of the companies that were advertising on various blogs.

The first round of e-mails didn't do so well, I didn't receive many responses. After putting together a better sounding sales pitch, and increasing the number of potential advertisers, I finally started to see positive and money making opportunities. I'd estimate I get a response from 30% of the e-mails that are sent out. Most I wind up making agreements with.

I also like the challenge, and the art of negotiating a deal. I'm curious to know if there are any other pf bloggers out there that have done something like this? Have you thought about it, and do you think you will perhaps give it a try? I think the money's there, go for it. I figure I have nothing to lose, and a few extra bucks to gain...

4 comments:

Marshall Middle is making a million dollars said...

Nice work, I've tried text link ads, adsense, and adbrite, but have yet to sell my own space. MyMoneyForest sold some links on his site through Ebay and did pretty well, he has some posts on it. You might give it a shot.

Stoddart said...

LinkWorth pays 70%....something to consider! List your site for $100 and get $70? Not too bad....

I work there. We're good people!

Good luck

bluntmoney said...

30% is a pretty high response rate for cold calling, good job.

mapgirl said...

Try cruising the Money Blog Forums for advice from people who sell text link ads.

I don't know what your blog stats are, but that is the first step. People will contact you if they know you get more than 1000 unique visitors in a week. Typically they will also try to engage you for fixed periods of time as well.

Of course, I do not sell them as I have a different arrangement with my blog sponsor.

Good luck!